Pepsi MAX Christmas campaign returns with added consumer competition

Pepsi MAX is bringing back its Christmas Refreshed TV advert for a second year running.

Set to reach 52m consumers, the TV advert encourages people to refresh their old Christmas cliches by redefining new ways of doing the festive period. The advert reimagines the traditional sounds of Christmas, using an upbeat, rap soundtrack, and focusing on the taste of Pepsi MAX.

This year’s the festive campaign will also include a ‘Win Christmas Your Way’ competition, encouraging consumers to enter a variety of competitions featured across cinema, supermarkets and outlets. The wider campaign will also include digital, outdoor, social and POS.

To take advantage of the new competition element, consumers will be able to enter in participating outlets and stores, via a unique QR code displayed. Once scanned, they will be taken to a microsite, where winners will be selected on a daily basis, having the chance to win a variety of prizes. The activation is live now across different retailers and outlets.

The addition of a competition is expected to further engage consumers follows a busy year for the brand, as it continues to expand its portfolio, including adding a citrus twist in the form of Pepsi MAX Lime across the grocery and convenience channels. As part of Britvic and PepsiCo’s ongoing sustainability commitment, and Britvic’s Healthier People, Healthier Planet strategy, the brand also announced its move to 100% recycled plastic (rPET) across its 500ml and 600ml bottles (excluding caps and labels) in September.