Wellbeing brand Phizz is this month launching its biggest travel-focused marketing campaign to date.
Running throughout August, the OOH campaign is centred around the creative platform, ‘When travel demands more, add some Phizz,’ designed to position the brand as the go-to hydration solution for people on the move.
Going live across the UK, the integrated multi-channel activation aims to reach more than 38m travellers across the UK’s busiest transport hubs. including rail stations, airports, commuter hubs and the London Underground.
The activity also extends beyond London into cities where Phizz and the hydration category over-index, including Glasgow, Manchester and York.
The campaign aims to ensure consumers encounter Phizz multiple times throughout their journey, when hydration matters most.
From awareness-driving media in high-footfall travel environments through to shopper activity in station stores and nearby retailers, the campaign creates a seamless path to purchase and is designed to increase brand awareness at scale.
It’s also being further amplified through a travel-focused influencer programme, featuring more than 130 creators, alongside paid and organic social content.
Daniel Cray, Phizz’s founder, said: “Travel is one of the moments when people are most conscious of staying hydrated. In fact, when you fly, the airplane cabin becomes nearly twice as dry as the Sahara desert!
“It was actually when travelling that we uncovered a hydration gap, and the idea for Phizz was born. Rather than relying on a single touchpoint, we’ve built a fully connected campaign that follows people throughout their journey, from stations and airports to social media and into our retail partners.
”The campaign further supports our ambition to own the travel hydration occasion, which is the perfect opportunity for Phizz to connect with consumers.”
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