Premier Foods Convenience has today (26 May) launched its Summer of Cricket campaign for the fourth year running.
This year, the campaign is giving retailers an opportunity to win an exclusive training session with England cricket legend, Stuart Broad.
Live now, and running until 31 August, retailers who are over 18 can enter the competition by purchasing five different cases of qualifying Premier Foods products in a single transaction from wholesalers Booker, Bestway, Unitas and Co-op Wholesale.
To enter, they then simply upload their receipt and complete the entry form via a QR code which can be found in depot, online and via the Grocery Partners website.
Qualifying products include household favourites from Sharwood’s, Ambrosia, Batchelors, Bisto, OXO, Loyd Grossman and Nissin Soba.
There are four prizes up for grabs, with one lucky winner selected from each participating wholesale group. The winners, along with a guest, will enjoy a meet-and-greet with Stuart Broad before taking part in a group cricket training session with the former England fast bowler in London.
Robert Craven, customer controller for wholesale and convenience at Premier Foods, said: “Our Summer of Cricket campaign has proven hugely popular with customers in recent years, with cricket continuing to be a real passion point for many independent retailers.
“For 2026, we wanted to build on that success by offering a truly memorable experience, and we’re delighted to be giving retailers the chance to win an exclusive training session with Stuart Broad - one of the game’s most iconic players.
“It’s a great opportunity not only to reward retailers with an exclusive experience, but also to help drive summer sales in-store.”
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