Scandinavian Tobacco Group UK has added a new mint range to its XQS nicotine pouch portfolio. The four new SKUs include The Spearmint, The Peppermint and The Menthol, which comes in two different strengths, and are available to retailers now, with an RRP of £5.50.
To support the launch of the new range, Scandinavian Tobacco Group UK has introduced the ‘Get Minted’ campaign, which will give both consumers and retailers the chance to win cash prizes and rewards.
By purchasing any product from the XQS Mint range, consumers will unlock the chance to win cash prizes and rewards, with the idea being that instead of offering one giant jackpot win, the campaign instead spreads the luck across lots of smaller wins, giving more people a real chance to get a cash boost. Retailers will also have the chance to win, as their visiting STG sales rep will ask them three questions on the new portfolio which, if answered correctly, will earn them a scratchcard and the chance to win cash or VIP prizes.
STG’s UK’s head of marketing, Prianka Jhingan, said: “It’s mint flavours which are really driving the pouch category at the moment, currently accounting for 78% of total sales. We’re confident this new range will be a very welcome addition, as it offers superior taste, clear navigation and affordability
and will bring some fresh minty energy into the category. We also encourage both retailers and consumers to enjoy ‘Getting Minted’ this summer and make the most of all the prizes on offer.”
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