Swizzels has launched Swizzels Sweet Selection, a new selection box to help retailers maximise the seasonal gifting opportunity in the confectionery category.
With an RRP of £3, the 200g selection box features a range of Swizzels’ sweets, including Double Dip, Giant Love Hearts, Parma Violets, Squashies and Refreshers, offering a mix of chewy, fizzy, fruity and nostalgic flavours.
Designed to be gifted or shared over the Christmas period, the new launch taps into demand for chocolate alternatives, offering an affordable option which appeals across generations.
Swizzels Sweet Selection joins the Swizzels festive offering, which also includes its advent calendar. Featuring 24 days of Swizzels favourites, the calendar has been created with nostalgia in mind, transporting shoppers back to fond childhood memories. Available in cases of six, the 220g calendar has an RRP of £6.
To appeal to shoppers stocking up for party season, Swizzels Sweet Shop Favourites tub and variety packs – Luscious Lollies, Curious Chews and Scrumptious Sweets – are also a must-stock. The sweet maker’s on-pack offer with Day Out With The Kids runs until the end of December, offering families discounts on festive events and experiences across the UK.
Clare Newton, trade & shopper marketing manager at Swizzels, said: “The Sweet Selection Box adds something fresh to retailers’ festive offerings - an affordable, standout stocking filler and gift for friends, family, teachers, Secret Santa and more. Alongside our tubs and variety packs, our seasonal line-up means retailers don’t need to worry about leftover stock as the products are versatile for gifting and sharing all year round.
“Tapping into nostalgia, demand for chocolate alternatives and the growing gifting opportunity in the confectionery category, our festive range is a must-stock for fun festive displays, boosting seasonal sales and supporting all of the shopper missions in the countdown to Christmas.”
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