Rum brand Flor de Caña has appointed independent distributor Paragon Brands as its exclusive UK partner, with it taking on full management of all sales, marketing and logistics from now on.
Paragon Brands will manage full UK distribution for all ten products in the Flor de Caña range across convenience, on-trade, off-trade, wholesale and cash and carry and e-commerce, it said. Amber Beverages was the previous distributor.
The move strengthens Paragon Brands’ growing rum portfolio, bringing a “globally-renowned producer into its wider collection of international spirits brands, supporting them to accelerate growth in the marketplace,” it said
Single-estate
At the heart of the range is Flor de Caña 12 Year Old, a super-premium, single-estate rum naturally aged for 12 years.
The wider range includes accessible 30% ABV Oro Reserva and Coco and Spresso liqueurs, ideal for premium sipping, classic rum cocktails, tropical long drinks and coffee-led serves, creating opportunities across all channels, venues and drinking occasions, Paragon Brands added.
Chris Jones, MD at Paragon Brands, said: “Flor de Caña is an exceptional addition to our portfolio and a brand we’re incredibly proud to represent. With more than 135 years of family heritage, outstanding rum-making expertise and a genuine commitment to sustainability, it has all the qualities that make a truly world-class spirits brand, giving it enormous potential in the UK.”
Flor de Caña joins Paragon Brands’ growing portfolio of internationally recognised spirits, including Żubrówka Vodka, Licor 43, Martin Miller’s Gin, Caleño, Pusser’s Rum, Goslings Rum and Shanky’s Whip.
No comments yet