This autumn, Tango is bringing the world of The Hunger Games to the soft drinks aisle, challenging shoppers to Champion Your Flavour for the chance to win £10k.
To enter, shoppers simply scan the QR code before voting for their favourite Tango flavour online.
The promotion will also see Tango’s Orange, Apple and Cherry Zero’d lines feature in new specially designed packs.
The activity has been timed to coincide with the release of The Hunger Games: Sunrise on the Reaping film on 20 November, giving retailers a timely reason to feature Tango.
Bold flavours
David Laidler, brand director of carbonates at supplier Carlsberg Britvic, said: “Tango is known for its bold flavours and fearless personality, so The Hunger Games feels like a natural fit.
“Champion Your Flavour puts our Orange Zero’d, Apple Zero’d and Cherry Zero’d flavours at the heart of the campaign, while the £10k prize gives shoppers another reason to pick up Tango.”
Promotional packs are available now and will be until 22 December across Tango’s two-litre and 500ml bottles, as well as eight-can and 24-can multipacks.
The campaign will also be supported by in-store activity including chiller vinyls, prefilled shippers, digital screens, barkers and hanging flags across grocery and convenience retailers.
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