Chocolatier Terry’s is debuting a new line and a returning favourite ahead of Christmas, as the iconic confectionery brand takes aim at its biggest festive season yet.
The Terry’s Chocolate Orange XL tablet is described as a “chunky, chocolatey orange treat for serious fans” and will roll out to major retailers from September.
Weighing 330g with an RRP of £5, it’s designed to be a main Christmas gift as well as a somewhat large stocking filler.
Terry’s is also bringing back its iconic White Chocolate Orange after four years. The smooth and creamy 145g white chocolate treat’s RRP is £2.50, and is paired with Terry’s signature orange flavour, will roll out to retailers from this this month, offering a twist on the original.
The products are set to generate further excitement around the Terry’s brand, which has become synonymous with the festive season.
Last Christmas, Terry’s significantly outpaced the wider market with 22% value growth and was responsible for three of the five best-selling lines under £3, it said.
Mimi Williams, senior brand manager at Terry’s, said: “The Terry’s Chocolate Orange is a symbol of festive joy and a firm stocking filler favourite. Our new lines will offer even more ways to gift Terry’s over the festive season.
“The XL tablet offers Terry’s lovers a bigger Christmas present for under the tree and our White Chocolate Orange is finally making a return by popular demand. These exciting innovations will help Terry’s deliver its biggest Christmas yet.”
The launches form part of Terry’s Christmas campaign, with significant investment behind its Deliciously Unsquare platform spanning digital, OOH, PR and shopper marketing.
The campaign is designed to reinforce Terry’s position as the nation’s favourite chocolate orange brand and drive shoppers into the category throughout the festive season.
Ahead of this year’s festive season, Terry’s will also be bringing back its Chocolate Orange Exploding Candy Ball (left), further expanding its orange-flavoured portfolio.
The listing builds on the success of Terry’s Chocolate Orange Easter Egg with Exploding Candy minis and reinforces the brand’s strategy of driving growth through exciting new takes on its iconic Chocolate Orange.
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