The winning retailers of Mondelēz International’s Cadbury Secret Santa Postal Service competition opened their doors to shoppers for a festive celebration this month.
The special events brought local communities together to share the Christmas spirit, spreading joy and generosity by gifting bars of Cadbury Dairy Milk.
Susan Nash, trade marketing manager at supplier Mondelēz International, said: “Cadbury’s Secret Santa Postal Service embodies the Cadbury spirit of generosity and of Christmas.
“Our retailer events were a great success, and we’re proud to be able to extend this service to our retail partners. This is a fantastic initiative to help retailers become a festive community hub and bring people together through the joy of shared seasonal spirit.”
The Cadbury Secret Santa prize packages included 150 Cadbury Dairy Milk 110g tablets, envelopes and postage, as well as in-store posters to promote the event.
The three winning retailers were Addison News in Stockton (pictured), Guilsfield Local in Welshpool and TD Motors in Skegness
Stephen Tate, store manager of Addison News, said: “The Cadbury Secret Santa event was great to have in store, and our customers definitely liked it. It was great to be selected and a great prize to win. Some of our customers couldn’t believe they could send a bar of chocolate to someone for free!”
The retailer event ran alongside the consumer-facing Cadbury Secret Santa postal service campaign, appearing across the TV, VOD, cinema, OOH, social, print, radio and digital.
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