Summer 2026 sees the return of Cornish Orchards’ Can You Trust Your Cider campaign, which highlights the brand’s 100% fresh-pressed apples origins, alongside a new four-pack of the drink.
The supplier has also announced a raft of summer support for retailers ahead of the launch of its biggest ever media investment.
Running until August, Cornish Orchards is bringing back the campaign for a second year to underline the message that the cider is made from 100% fresh-pressed UK apples and never from concentrate.
The campaign includes digital, social, influencer and outdoor activity that will reach 88% of cider drinkers in the UK, Cornish Orchards said. The investment marks the brand’s largest investment in media to date, up 11% vs 2025, it explained.
The brand is also at the heart of the Lost Oasis experience, an immersive event where Cornwall’s iconic Lost Gardens of Heligan has transformed the capital’s busiest urban centre into a natural experience to socialise, relax, eat and drink - all within the grounds of St Martin-in-the-Fields, London.
In retail, the brand is growing more than seven times faster than the cider category, and is aiming to capitalise on this further with a new pack format.
Following similar 440ml launches by fellow Asahi UK brands Asahi Super Dry, Peroni Nastro Azzurro and Fuller’s London Pride earlier this year, Cornish Orchards is now available in a 4x440ml multipack, with an RRP of £5.75.
Commenting on the launch, Rob Hobart, marketing director at Asahi UK, said: “Premium draught apple is stealing share from standard draught apple, and with premium pints commanding 80p more per pint on average, there’s a massive opportunity for pubs, bars and retailers in the category, especially during the summer months.
“With Cornish Orchards, we know that we have the right product and right campaign to resonate with consumers. Last year, we saw them buy into our messaging and we’re looking forward to driving this even further.”
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