Hard Rock Cocktails to be a Barcode Festival official sponsor

Hard Rock Cocktails has announced it’s proud to sponsor Barcode Festival 2026, the grocery industry’s biggest and most anticipated summer celebration.

Taking place tomorrow (2 July) at Kenwood House in Hampstead, Barcode brings together more than 6,000 professionals from across the grocery, FMCG and supply chain.

From buyers and senior decision-makers to emerging talent, the event is a unique opportunity to celebrate success, reward teams and build valuable relationships in a vibrant festival setting.

Inspired by one of the world’s most iconic lifestyle brands, Hard Rock Cocktails offers a premium range of ready-to-drink (RTD) cocktails. The range continues to grow across retail and the on-trade, offering consumers “bar-quality cocktails with ultimate convenience,” it said.

As an official sponsor, Barcode Festival provides the ideal platform for Hard Rock Cocktails to showcase its range to influential grocery buyers, wholesalers, distributors and industry leaders.

Paige Tye, marketing and partnerships manager at Hard Rock Cocktails, said: “We’re delighted to be sponsoring Barcode Festival 2026. It’s a fantastic opportunity to connect with buyers, customers and industry partners while showcasing our premium RTD cocktail range. We can’t wait to welcome visitors to our stand and let them discover what makes Hard Rock Cocktails stand out.”

Visitors to the Hard Rock Cocktails stand (C05)will be able to sample all eight flavours in the range, meet the team and learn more about one of the fastest-growing brands in the premium RTD category.