Dairylea is expanding its popular Snackers range with the launch of Dairylea Snackers with Strawberry Fruit Bites.
The launch aims to help retailers tap into growing demand for healthier lunchbox options and family snacking products, and features Strawberry Fruit Bites made with fruits.
The launch will be supported through in-store activation, digital activity and influencer partnerships to help drive awareness and trial. Dairylea Snackers with Strawberry Fruit Bites will be available across the grocery and convenience channels nationwide.
Brand executive for Dairylea at Mondelēz International, Natalie Wong, said: “Families are increasingly looking for healthier snacking options that continue to deliver on convenience and great taste. Dairylea Snackers with Strawberry Fruit Bites have been created to meet that need. By combining the much-loved Dairylea Snackers format with fruit bites made with fruits, we are offering families more choice within snacking while helping retailers respond to evolving shopper expectations.
“As Dairylea’s first non-HFSS Snackers product, this launch also represents an important step in strengthening our healthier credentials and attracting new shoppers into the category. With strong consumer feedback, we are confident Dairylea Snackers with Strawberry Fruit Bites will drive excitement and incremental sales for retailers.”
No comments yet