Erdinger Weissbier has launched its latest promotional campaign offering ten chances to win everything needed to enjoy the great outdoors this summer.
Designed to recreate the easy-going atmosphere of the famous beer gardens of its Bavarian home, the competition includes summer prize packages curated in association with Weber, one of the world’s leading providers of high spec BBQ products.
And with football on everyone’s mind this summer, the promotion features an extra incentive to enter with up to 25 entrants winning a limited edition Erdinger football in a weekly draw throughout the campaign.
To enter, consumers simply need to scan a QR code and enter a unique code displayed on neck collars across 400,000 promotional 500ml bottles of ERDINGER Weissbier.
The promotion will run until 28 June 2026, or until stocks last, and the ten full prize packages each include 1 x Weber GENESIS E-335w BBQ, 1 x Genesis 300 Series Premium Grill Cover, 2 x Outdoor Bean Bags, 1 x Erdinger cooling bag, 4 x Erdinger pint glasses, and 24 x 330ml bottles Erdinger Weissbier. In addition, 200 Erdinger footballs will be available to kick off the summer in style, with up to 25 awarded each week by a random draw of competition entrants.
UK Country Manager for Erdinger Weissbier, Peter Gowans, said: “The laid-back Bavarian way of life is typified by the love of meeting family and friends outdoors for a beer and BBQ, and Erdinger wanted to capture those moments to share with Erdinger Weissbier fans in the UK.
“With ten summer packs available to win, Erdinger Weissbier is bringing ‘Your Bavarian Taste of Summer’ to the UK at just the right time to make the most of what we hope will be a long, hot summer. The combination of a delicious, cold Weissbier and food cooked on a premium Weber BBQ should be enough to get anyone excited for summer. With the essential BBQ accessories included in the prize packs and the bonus of a weekly draw to win one of 25 footballs, Erdinger Weissbier is ensuring ‘Your Bavarian Taste of Summer’ is one to remember for all of the successful entrants.”
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