Magners Irish Cider has added Magners 0.0% in a pint bottle to its range.
The format is now available across both the on and off-trade, offering the same great refreshing taste as Magners Original but without the alcohol.
The new addition to the range is in response to the growing trend for moderation with 23m GB adults now said to be attempting to moderate their alcohol consumption.
This can be seen across the category, with no and low cider up 21% volume growth year on year.
Recent research from the National Association of Cider Makers (NACM) found that no and low cider is the most appealing option for non-drinkers considering such a drink, ranking ahead of beer, wine and cocktails – highlighting its importance on shelf this summer.
Head of brand for Magners, Phoebe Small, said: “We’re delighted to be able to offer Magners 0.0% in pint bottle in time for the summer, giving consumers even more options to enjoy our iconic over-ice serve. The trend for moderation is showing no signs of slowing and it’s fantastic to see the role cider is playing amongst those looking to reduce or avoid alcohol.
“Summer is an important time for the category with many favouring cider as a refreshing, sessionable option. With moderation on the rise, many consumers will be looking for no and low alcohol options so it’s great to have more formats available alongside our Original Magners Irish Cider and with strong brand awareness, Magners 0.0% pint bottles will be a strong addition on shelf this summer.”
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