Confectionery brand Fini is expanding its UK range with the launch of two new skus - Fini Mini Mochis Fruits and Berries.
Mochi - a traditional Japanese ricecake - is gaining momentum as shoppers seek out new flavours, textures and globally inspired treats. Fini’s new launches have been designed to help retailers tap into this trend, offering a “distinctive, eye-catching option that delivers against both impulse and sharing occasions,” it said.
The launch is in conjunction with a successful partnership with wholesaler Parfetts, where Fini has seen rapid growth driven by a focus on innovation and in-depot activation.
Over the last 52 weeks, Fini reports it has become the fastest-growing brand in total confectionery at Parfetts, delivering 37% growth.
The brand now sits within Parfetts’ top 10 confectionery suppliers, supported by front-of-depot displays, in-depot sampling and a full digital takeover.
Commenting on the launch, Steven Greaves, managing director for UK and Ireland at Fini, said: “Mochi is no longer a niche trend – it’s firmly moving into the mainstream. Our research shows strong purchase intent and standout sensory appeal, which gave us real confidence in launching Mini Mochis Fruits and Mini Mochis Berries into the UK market.
“What’s been especially encouraging is how quickly the range has performed in wholesale so far. There’s clear demand for something different in confectionery.”
Fini Mini Mochis Fruits and Fini Mini Mochis Berries are currently available in Parfetts, Unitas, Scotmid Co-op and also Spar stores, with an RRP of £1.25 per pack.
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