Ahead of a summer of sport, Pringles and Cheez-it are teaming up with Bestway, Booker and participating buying groups to launch a new cricket competition – giving retailers the chance to win unmissable matchday experiences.
There are 10 pairs of tickets up for grabs – five pairs of VIP England cricket tickets and five pairs of VIP Vitality Blast T20 tickets for games at Emirates Old Trafford.
These tickets guarantee a VIP experience with access to The Century Lounge and the premium hospitality area located within the stadium. The former boasts a meet and greet with a cricket legend, while both offer complimentary food and drink, designated seating or elevated balcony views and a live DJ.
To be in with a chance, retailers need to purchase two cases of qualifying pricemarked (PMP) formats (a case of Cheez-It 65g PMP and one case of Pringles 70g PMP) from participating wholesalers, and they will receive one entry for every two-case purchase.
They then simply need to scan the QR code on the case or visit the online entry site. The competition is live now and closes on 31 March 2026.
Evie Pickering, assistant brand activation manager at Pringles, said: “This promotion is all about rewarding retailers and helping them score big. By stocking both Cheez-It and Pringles, they can grow their snack sales while also being in with the chance to win a truly memorable VIP cricket experience.”
You can now secure your tickets to the Convenience Awards 2026!
Join us on 11 March in Liverpool to celebrate the entire convenience community.
See this year’s finalists and book your seat here.
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