Del Monte has crowned Pauline Crosby, a 74-year-old grandmother from Norfolk, as the first-ever Nan from Del Monte.
The canned fruit supplier’s campaign revived the iconic Man from Del Monte concept with a new approach aimed at celebrating Britain’s baking traditions.
Pauline, a former military policewoman, was selected following a nationwide competition and public vote to identify a figurehead who embodies the spirit of intergenerational cooking and baking.
Nominated by her granddaughter, Poppie (both pictured above), Pauline was praised for her role in creating lasting family memories through her recipes. She is also a proud member of the Women’s Institute, a testament to her commitment to the culinary community.
The “Nan from Del Monte” campaign was born from consumer research conducted by Del Monte®, revealing that 39% of Brits view their grandmothers as key culinary influences and that 41% recall their fondest baking memories with a grandparent.
Pauline will serve as an ambassador for traditional baking, sharing her treasured recipes and endorsing new Del Monte creations. Her innovative trifle recipe, featuring Del Monte mandarin slices, will be highlighted on the brand’s website, providing inspiration for families to reconnect in the kitchen. Pauline will also receive a year’s supply of Del Monte products and a NutriBullet blender.
Pauline said: “To win the title is such a privilege. Many of us remember the Man from Del Monte adverts, which still make me smile. Baking has always been at the heart of my family, and I feel so proud to know that my recipes and traditions are being celebrated in this way.”
For more details, including Pauline’s recipe, click here.
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