Last year, World of Sweets revealed its Sweet Vibes brand, tailored towards teenagers looking for confectionery concepts bursting with flavour.
That range aimed to break away from traditional confectionery, and their latest launch is no different. New Mallow Dunkz are marshmallows, but pre-dunked in chocolate and coated in a crispy candy shell for extra crunch, available in strawberry or vanilla flavours. The packs carry an RRP of £1.25.
It is hoped the new lines will appeal to a younger demographic constantly on the look out for the new and intriguing. Sweet Vibes also offer POS and merchandising solutions to retailers for their products. Retailers can choose from Sweet Vibes branded shelf edge strips or a branded FSDU.
Hannah Rodenby, brand manager, said: “We’re always looking for ways to support our customers and fill those gaps in the market. We’re so pleased to be launching these innovative mallow bites – they’re expected to be a best sellers. We always encourage retailers to stock a variety of products for every age group - and the Sweet Vibes range hits those right in the middle, teenage customers who can be difficult to reach through confectionery products.
“Teenagers and young people often feel like there’s nothing left for them in the confectionery market. Everything either feels too young or too old to them. This is where Sweet Vibes can help - Freakshake Candy Cups, Freakshake Bags and Mallow Dunkz are all available now for retailers to shop.”
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