Fridge Raiders is tapping into the growing popularity of dipping snacks with the launch of Fridge Raiders with Dip, pairing its popular chicken bites with flavoured dips in a convenient format designed for on-the-go snacking.
The launch responds to growing consumer appetite for convenient snacks that combine taste, interaction and portability, while also building on demand for protein-led alternatives.
The range includes Slow Roasted Chicken Bites with Peri Mayo Dip and Southern Style Chicken Bites with BBQ Sauce.
Available in 68g single-serve packs alongside a 3x68g multipack, the range is designed to “meet both immediate consumption and take-home snacking occasions,” Fridge Raiders said.
The new range is live now, with further listings planned across major retailers nationwide throughout the autumn.
Innovation pipeline
The new product marks the brand’s third major innovation of 2026, following the launch of Chicken Skewers in Chinese BBQ and Satay flavours, and Fridge Raiders x Frank’s RedHot Chicken Bites earlier this year.
Chris Doe, UK&I marketing and innovation director at supplier Pilgrim’s Europe, said: “Fridge Raiders is an important brand in our portfolio, and we believe it has significant potential to recruit new consumers and drive category growth.
“The strong response to our innovations this year gives us confidence we’re not simply giving consumers more choice, but expanding the occasions and needs the brand can serve, bringing new shoppers into meat snacking and creating value for our retail partners.”
No comments yet