Funkin Cocktails has launched a Spritz range comprised of three flavours – Sangria, Elderflower and Limoncello.
The range aims to tap into growing consumer demand for provenance-led flavours, with 80% of Spritz drinkers citing heritage as a driver of choice – from Italian-inspired Limoncello and Elderflower to Spanish-style Sangria.
With a 4.5% ABV and RRP of £2.30, Funkin’s Spritz range taps into the growing Low Alcohol Drinks category. The launch will be supported by a through-the-line campaign including in-store activations, digital amplification and sampling.
Funkin Cocktails managing director, Clara Shand, said: “We wanted to create a Spritz range with flavours that feel fresh, vibrant and perfect for every occasion as we head into the warmer months.
“Spritz has already established itself as a major force in the on trade, where it’s now the UK’s number two cocktail. That success gives us real confidence in its continued potential in retail, and as the one of the UK’s leading cocktail brands, we’re ideally placed to translate that momentum in the off trade and drive further category growth.
“With Sangria, Elderflower and Limoncello, we’ve focused on flavours that are instantly recognisable but feel premium and on trend. This expansion brings a fresh twist to the category while helping retailers tap into Spring and Summer occasions.”
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