Ginsters is to invest in a six-figure media spend to further support its Sausage Roll.
Recent research by Ginsters has found that 76% of the population “express their love” for sausage rolls, with one in four Brits are eating them each week, and 72% agreeing they’re an easy working from home lunch. This has benefitted from a 22% increase in WFH lunches since pre-Covid.
The brand believes that Ginsters Sausage Rolls are perfectly placed to capitalise on this trend and look to drive greater distribution in convenience and meal deals.
Ginsters insights also found that Gen Z is a generation of ‘taste seekers’, who experiment with different sauces and unique eating methods. This has inspired Ginsters to create its Breakfast Roll and more recently, the brand’s collaboration with Walker’s Extra Flaming Hot – creating a seriously spicy Ginsters Sausage Roll that sold out on TikTok in 7hrs and 30 minutes.
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