Supplier Haldiram’s is expanding its portfolio of traditional Indian sweets with the launch of a new Coconut Burfi, alongside a limited edition Modak assortment created for Ganesh Chaturthi celebrations.
Developed to meet growing demand for authentic global flavours and premium confectionery, the launches combine traditional Indian recipes with “high quality ingredients and strong shelf appeal, offering retailers new opportunities across everyday indulgence, gifting and seasonal occasions,” Haldiram’s said.
Rhea Agarwal, commercial director for UK and Europe, said: “We’re seeing growing demand for authentic sweets with strong flavour credentials and cultural heritage. Coconut Burfi and our seasonal Modak range give an exciting new addition for every day and festive occasions.”
Flavour balance
Made with coconut and milk, Coconut Burfi delivers a tropical flavour balanced by the richness of traditional dairy ingredients. Its distinctive pink appearance sets it apart within the category, making it particularly suited to gifting, celebrations and consumers looking to discover new flavour experiences.
The launch builds on the growing popularity of coconut across confectionery and dessert categories, while staying true to the craftsmanship and authenticity of Haldiram’s sweets.
The limited edition Modak assortment is being released to coincide with Ganesh Chaturthi on 14 September - one of the most significant festivals in the Hindu calendar.
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