JTI has unveiled a UK-first with the launch of lemon-flavoured cigarillo, Sterling Dual Capsule Xtra Yellow.
Rolling out across wholesale and JTI360 from July, Sterling Dual Capsule Xtra Yellow features a lemon capsule in the filter, which can be clicked to release a Lemon flavour, in addition to the existing peppermint capsule.
The new Sterling Dual Capsule Xtra Yellow joins a category which is now worth £14 million per month [Circana] and builds on the success of the Double Capsule – which features a Berry flavour.
Sterling Dual Capsule Xtra Yellow has an RRP of £6.95 for a 10-stick pack size. Retailers will have access to an introductory 20% POR in wholesale and via JTI 360 from the beginning of July.
JTI UK marketing director Lisa Anderson said: “JTI is committed to supporting retailers by meeting consumer demand with innovative products like Sterling Dual Capsule Xtra Yellow. This lemon-flavoured cigarillo builds on the strength of the Sterling Dual brand to drive growth in the cigarillo category and taps into the popular lemon flavour which has been performing well across a number of comparable categories.”
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