Lavazza is introducing a new ready to drink (RTD) range, developed in partnership with dessert maker Müller.
Lavazza’s coffee knowledge paired with Müller’s extensive dairy expertise creates a range designed to deliver an “elevated coffee experience in a convenient chilled format,” it said
The range features four dairy-based creations, available in a 220ml format, inspired by Italian coffee recipes. There is a rich Cappuccino, a smooth Latte Macchiato, a velvety Caramel Latte flavour and an indulgent Cappuccino Tiramisù, inspired by the iconic Italian dessert.
This product launch marks Lavazza’s ambitious step into the fast-growing and dynamic refrigerated coffee category, “building on more than 130 years of expertise in coffee while drawing on Müller’s established capabilities in chilled dairy production,” it said.
The result is a product which balances flavour, quality, and accessibility, broadening the appeal of coffee in new consumption moments.
The launch will be brought to life in the iconic Wimbledon Queue through Lavazza’s official partnership with the tournament. Consumers will have the chance to experience a new way to enjoy Italian-inspired coffee indulgence.
Currently available in Sainsbury’s and rolling out across other retailers in the coming months, the new products are part of a wider launch already available in German and Italian markets soon to be introduced to other European countries.
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