UK bakery brand Warburtons is serving up a feast for the ears this March, bringing the voice of the world’s most famous storyteller, Morgan Freeman, to Baker Street London Underground station.
For just two days (18-19 March), the Hollywood legend will be narrating Londoners’ commutes, as his golden tones flood the station’s Tannoy system.
Adding some American charm to the daily commute, Freeman will be voicing a fresh batch of playful, bakery-themed twists on the familiar Tube announcements on the northbound Jubilee line platform at Baker Street; instead of ‘mind the gap,’ passengers will be asked to ‘mind the bap’ and reminded to ‘stand behind the buttery yellow line.’
Also, to celebrate the humble crumpet, the traditional roundel signage along the platform will be transformed into giant crumpets, with selected signage on the platform aptly changing to Bakers Street.
The joyful activation, in partnership with TfL, is designed to raise the moods of Londoners as Warburtons toasts 150-years of baking brilliance.
Chairman Jonathan Warburton said: “We have a classic Northern sense of humour and wanted to share a bit of that fun with Londoners on their daily commute and hopefully raise a few smiles.
”We also love a good bread pun, so Baker Street was a match made in heaven, and hearing a voice as legendary as Morgan Freeman’s booming to travellers on the platform is certainly a recipe for a memorable day!”
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