Store Team of the Year 2026: Spar Parkfoot, Kent

Described as a team that consistently delivers service that goes far beyond simply completing a sale – the staff at Spar Parkfoot in Kent take the time to understand individual customer needs and preferences, whether it’s helping select the perfect wine for a special occasion or walking a customer through a new recipe step-by-step.

The store’s management believes this personal engagement builds lasting relationships with customers, many of whom return regularly and recommend the store to friends and family. Staff are encouraged to take note of repeat customers’ preferences and can suggest new products they might enjoy, fostering loyalty. Moreover, the team ensures inclusivity by helping customers who may be less familiar with certain products, such as artisanal cheeses or specialty breads, making the shopping experience welcoming for all.

Beyond individual customer interactions, staff collaborate to maintain smooth and informed service throughout the day. Using the Kelcius LTD checklist system, staff ensure every shift consistently delivers on store standards, and detailed handovers mean no customer query goes unanswered. This combination of personalised care and operational efficiency creates a customer experience that truly stands out in the sector.

According to the management, customer satisfaction is at the core of the business, and they consistently receive positive feedback through multiple channels.

Regular training sessions amongst the team reinforces these standards. New staff receive comprehensive onboarding, while ongoing development opportunities keep all team members up to date with product knowledge and service techniques. This helps to create a knowledgeable, confident team capable of delivering consistent, high-quality interactions.

The team has also been instrumental in expanding the store’s loyalty programme, with initiatives designed to encourage sign-ups and repeat visits. Targeted promotions on quieter days incentivise customers to return more frequently, boosting overall sales volumes. Staff regularly promote these schemes during customer interactions, highlighting benefits and rewards tailored to individual shopping habits.

The team culture is built on mutual respect and open communication, fostered through structured processes and social initiatives. They hold regular shift handovers that ensure everyone is informed about ongoing tasks and customer needs, fostering collaboration across roles and hours.

Quarterly staff parties and get-togethers provide opportunities for team bonding outside of work. These events help break down barriers and create a sense of family among employees of different generations and roles. This cohesion is reflected in how smoothly the team works together during busy periods, supporting each other to maintain high service standards.

The business prioritises staff wellbeing and morale through a range of initiatives designed to create a supportive, enjoyable workplace. Staff birthdays and achievements are celebrated publicly, reinforcing recognition and appreciation. Flexible shifts help team members balance work and personal life effectively.

The staff room has been redesigned with team input to provide a comfortable and inviting space, featuring improved seating and décor. The peer-nominated “Star of the Month” award recognises exceptional effort and positive attitude, motivating staff across all roles.

The team is deeply committed to supporting the local community. They regularly supply local schools, charities, and fundraisers with donations of supplies, gift vouchers, and volunteer time.

The store sponsors the main Christmas community fair each year, with all profits from the stall donated to local charities. Team members actively participate in community initiatives and attend monthly meetings, ensuring Parkfoot’s voice is heard and its contributions aligned with local needs.

Management highlighted how strong the team’s resilience was during a severe winter storm that disrupted normal transport. Recognising that staff safety was paramount, the company arranged for robust vehicles to pick up team members, ensuring they could reach the store safely without having to walk long distances in hazardous conditions. This allowed the store to remain open 24/7, continuing to serve the community uninterrupted.