Allwyn has unveiled its new festive campaign for the National Lottery, voiced by Claudia Winkleman.
A reindeer that believes it can fly will feature at the heart of the ‘Amazing Things Happen When You Believe’ campaign, developed in partnership with creative agency VCCP, which players will see on TV, OOH, digital and creator platforms. The broader Christmas campaign will extend across The National Lottery’s network of 41,000 retailers serving every community across the country.
Steve Parkinson, marketing and brand director at Allwyn, said: “With his determination and cheeky smile the reindeer represents the belief we all have across the festive period. His drive to fly is the inspiration to remind players that amazing things can happen at Christmas. The National Lottery has always helped bring the magic at Christmas and with the help of a flying reindeer this year will be more magical than ever.
“Every National Lottery ticket played goes towards helping generate more than £33m for Good Causes each week, while also creating life-changing winners. This campaign celebrates those moments of possibility and reminds players that, this Christmas, it really could be you.”
Lotto will add to the festive spirit with a giant Must be Won jackpot on 23 December. Lotto is now making more millionaires than ever before, alongside the giant jackpots on offer from EuroMillions and Powerball.
EuroMillions will make ten guaranteed millionaires twice in December, with two special UK Millionaires Maker draws on 25 and 29 December.
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