Coca-Cola Europacific Partners (CCEP) is helping retailers make the most of the festive trading period with new seasonal pack designs across Coca-Cola Original Taste, Coca-Cola Zero Sugar and Diet Coke, alongside a special festive activation through Coca-Cola’s always-on shopper loyalty platform, ‘The Club’.
The festive packs form part of Coca-Cola’s wider ‘Refresh Your Holidays’ campaign. It celebrates the ultimate givers of Christmas – those who go above and beyond to make the season special for everyone else – encouraging them to put aside the pressure of perfection and enjoy the moments that truly matter.
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The campaign will be brought to life through point-of-sale (POS) materials, OOH advertising and digital activity, helping retailers drive visibility and encourage purchase. The refreshed creative will also feature on the iconic Coca-Cola Christmas Truck as it makes its way across Great Britain throughout November and December.
Alongside the new festive packs, Coca-Cola is ramping up activity through its always-on shopper loyalty platform, ‘The Club’, with a special Christmas activation offering shoppers the chance to unlock a range of festive prizes.
Live now and running until 31 December, the promotion features Christmas-themed instant win prizes alongside the platform’s existing loyalty rewards, encouraging shoppers to engage with Coca-Cola throughout the festive season.
To take part, shoppers simply purchase a participating promotional Coca-Cola pack, scan the on-pack QR code and enter the unique PIN code in the Coca-Cola app. Every valid PIN earns Club Points, which shoppers can then use to enter festive instant win promotions for 30 points per entry, or save to redeem against rewards from the wider loyalty prize pool.
The Christmas prize pool includes trips to Lapland, Disneyland Paris weekend packages and VIP experiences, Coca-Cola Christmas Toy Trucks and Coca-Cola product vouchers.
Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners GB, said: “Christmas presents a huge opportunity for retailers, but it’s important to recognise that shoppers are looking for ways to celebrate while carefully managing their budgets. Offering choice across different pack sizes and price points is therefore key, helping shoppers find the right drinks for everything from on-the-go refreshments through to smaller get-togethers and larger festive celebrations.
“With shoppers celebrating Christmas in a variety of ways, we’d encourage retailers to give the full range of pack formats plenty of visibility across the Coca-Cola portfolio, while keeping core lines well stocked and making promotions easy to spot. It’s about making the range easy to shop and giving customers plenty of reasons to choose Coca-Cola and return to the category throughout the festive season.”
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