Nomadic has released a new limited flavour in its popular Clusters range - White Chocolate & Strawberry.
Joining the four-strong line-up, the flavour features chunks of white chocolate and sliced strawberry pieces to complement Nomadic’s core yogurt and oat clusters.
Available first in Booker, then Spar and Nisa stores, followed by a roll-out across Nomadic’s wholesale and retail base, the launch comes as the firm reports its overall year-on-year volume sales up 29% - while it’s also retained its status as the number one yogurt brand in Convenience, according to researchers Circana.
White Chocolate & Strawberry is Nomadic’s first new product since its New Name, Same Snack campaign, which introduced the simpler Clusters name for its biggest-selling format.
Jennifer Crew, senior brand manager, said: “Nearly 30 years on from launch, the Clusters range remains a huge presence in retailers large and small. This flavour marries strawberries - the classic sweet taste of a British Summer - with the light, smooth, indulgence of white chocolate.”
The new 169g packs carry an RRP of £1.70.
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