Pepsi has launched the Pepsi Stage Pass, a new initiative that offering fans the opportunity to win access to some of the UK’s most iconic venues, festivals and gigs, from Wembley Stadium connected by EE to Reading Festival.
Winners of the exclusive, all-access Pepsi Stage Pass will be able to curate a custom wish list and embark on a year of live music experiences, tailored to their tastes - from era-defining stars to rising icons.
The activity builds on Pepsi’s long-standing global connection to music and showcases the brand’s ambition to show up in ways that feel fresh, exciting and in-tune with how audiences discover and experience music today.
All music fans need to do to get their hands on a Pepsi Stage Pass is simply scan the QR code found on participating Pepsi bottles and cans, or on the Point of purchase across hospitality venues serving Pepsi. There are also 1,000 online, instant win prizes up for grabs-including festival and gig tickets, bucket hats, speakers and more.
To celebrate this initiative, Pepsi has partnered with A Jewellers. Together, they’ve re-imagined the classic gig wristband – turning it into an elevated piece of jewellery, crafted in silver, with a sleek plaque bearing ‘Pepsi’. Just ten pieces will be released to the public, giving music fans access to some of the most unmissable music experiences of the year. Consumers will need to follow @PepsiUK on social media for further instructions on how to apply.
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