Exotic juice brand Rubicon has announced it’s launching a range of 500ml still spring waters, Rubicon Twist, into the convenience market.
Made with real fruit extract, the variant is now available for convenience retailers to tap into incremental bottled water sales.
Lisa McKenna, brand director, said: “Shoppers are increasingly looking for more exciting and interesting ways to stay hydrated. Rubicon Twist was created to fill a gap and lack of excitement in the still flavoured water category, delivering authentic fruit and ‘big flavour behaviour’ bold taste.”
Rubicon Twist is available in 500ml Mango Mist, Peach Punch and Berry Blast flavours.
At the start of this year, Rubicon rolled out a brand redesign across its entire range that dials up its flavour and personality, while “driving on-shelf standout.”
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