Spar has secured a full channel exclusive on the brand new Lindt Lindor Pistachio milk chocolate bar.
From the 25 June, the new product - priced at £2.50 - will be available exclusively at Spar stores across the UK.
The launch represents a significant opportunity for the convenience channel, as pistachio continues to be one of the most talked about flavour trends in food and drink, Spar said.
The 100g Lindt Lindor Pistachio bar brings together a “smooth pistachio filling wrapped in the finest milk chocolate, crafted by the Lindt Master Chocolatiers for a premium taste experience,” it added.
The exclusive will be supported through Spar’s regional distribution centres (AF Blakemore & Son Ltd, CJ Lang & Son Ltd, Henderson Wholesale Ltd and James Hall & Co. Ltd), ensuring comprehensive national coverage throughout the exclusive window for the product.
Gemma Turner, senior trading manager at Spar UK, said: “We’re thrilled to secure this exclusive. In a category where innovation and excitement drives footfall and basket spend, the Lindor Pistachio bar is exactly the kind of standout product that gives our retailers a genuine competitive advantage.
“The pistachio trend is showing no signs of slowing, and bringing a Lindt innovation to market exclusively through Spar reinforces our position as a destination for premium, exciting confectionery.”
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