White Rabbit has revealed a new fresh Girasoli pasta range. It features Aubergine Parmigiana, Butternut Squash & Provola and Prosciutto Ham & Mozzarella - recipes it describes as catrgory firsts.
Made in Italy and featuring carefully crafted high quality ingredients, combined with the new addition of fresh egg into the pasta dough for the Butternut Squash & Provola and Prosciutto Ham & Mozzarella flavours, the new range will be rolling out from the end of October with listings in wholesale to be confirmed shortly. The 250g packs carry an RRP of £3.75.
In addition, revised recipes have been created by co-founder and Italian chef, Teo, to “bring more foodie flavours to the gluten free category and emulate the main fixture experience,” with the Butternut Squash & Provola and Prosciutto & Mozzarella SKUS representing recipe firsts for the category.
Nick Croft-Simon, Co-Founder and CEO, said: “White Rabbit was founded on the belief that no one should have to compromise on good food. That’s why as a brand we’re constantly looking for ways to satisfy both our gluten free consumer and their entire household, without compromising on taste and flavour.
“With gluten free consumers making up one in five households, we know the overall supermarket of choice is dictated by the free from options on offer. So, by listing ranges like our new fresh pasta, there is a huge opportunity for retailers to bring in new customers both to free from and other categories, increasing basket spend as a whole.”
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