Red Star Brands has introduced US-based flavoured wine brand BeatBox to the UK market.
Founded in 2012, the RTD brand combines ”neutral wines with bold fruity flavours”. It has established itself as one of the “fastest-growing” and “top-selling” RTD brands in the states, said Red Star.
Four variants (ABV 6.1%) have launched in the UK: Blue Razzberry, Juicy Mango, Orange Blast and Fruit Punch (RRP: £3.29/330ml).
The brand has secured listings in United Wholesale Scotland, Filshill, United Wholesale Grocers, Dhamecha, Soho and Imperial C&C’s.
Beatbox found fame in 2014 on the TV programme Shark Tank - the US equivalent to Dragons’ Den - when the founders secured the largest investment in the programme’s history from billionaire tech mogul Mark Cuban, who invested $1m.
“BeatBox delivers big bold flavours without carbonation, gluten or sugar overload, making it a go-to for those of drinking age who want more than just alcohol,” said Ryan McCann, director at Red Star Brands.
“It’s so much more than a party favourite – it’s a category disruptor redefining the alcohol industry.”
The UK launch would be supported with a wide range of branded PoS materials and FSDUs, added Red Star. Monthly influencer campaigns, sampling events and activations at events and festivals are planned for 2026.
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