Halewood Artisanal Spirits has expanded its UK portfolio with the launch of ready-to-drink (RTD) products from its Whitley Neill gin brand.
Available in Rhubarb & Ginger Gin with Ginger Ale, and Yuzu & White Strawberry Gin with Lemonade - both flavours are available as single 250ml cans (RRP £3.25) and 12-can multipacks for trade.
Sales & marketing director at Halewood Artisanal Spirits, James Stocker, said: “Whitley Neill has always been about bringing exceptional flavours to the world, and RTDs are a natural next step. They give both loyal fans and new customers an easy, high quality way to enjoy our gins, wherever they are. With summer around the corner, this is the perfect time to launch - there are so many occasions where it’s easier to grab a canned drink than mix your own.
“RTDs have transformed the way people drink and the category is one of the strongest growth stories in UK drinks right now. We’re committed to building this out as a serious part of our portfolio, with more flavours to come.”
The Whitley Neill RTDs join an existing range of Whitley Neill gins, including consumer favourites such as Distiller’s Cut London Dry Gin, Rhubarb & Ginger, Blood Orange and Raspberry. The range also includes three alcohol-free expressions - Japanese Yuzu & White Strawberry, Raspberry, and Rhubarb & Ginger.
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