Bestway to empower retailers with new social media initiative

In a move it says ”reflects its commitment to digital advancement as well as adding value for its retailers,” Bestway Retail has announced the launch of a pilot scheme across a select number retailers in a collaboration with digital marketing platform for multi-location brands, Socio Local.

The development simplifies the process of managing multiple social media pages, helping retailers create and schedule content across platforms such as Instagram, Facebook, and X from a single dashboard. With access to branded content, promotional assets and suggested posts, retailers can maintain a consistent and engaging presence, it is hoped.

Following a three-month trial, Bestway is expected to roll out the collaboration across its estate of retailers. Head of marketing, Mindy Mondair, said: “Retailers are increasingly leaning into the digital side of marketing, recognising that a strong local social media presence is crucial for driving engagement within communities.

“Many of our retail partners have called for better support and tools to help them manage their social media, and in response we’re delighted to introduce Socio Local, specifically tailored to achieve better reach, engagement and in-store performance by leveraging both branded and local store social content, to make social media management effortless. It’s built specially for retailers and has been inspired by their requests and needs.”

Mondair adds that Bestway understands that not all retailers are experienced with social media and their focus also needs to be on running their business. “This is why Socio Local provides easy-to-use tools that simplify the process. Whether using supplied branded content or creating customised posts, stores can maintain a continuous online presence with minimal effort.”

Bestway has cited a number of key benefits to using the system, including increased local awareness and a boosting of product visibility ensuring offers and promotions get attention from the store’s online community, as well as driving engagement to encourage customer interaction and loyalty through varied and engaging posts.