Indie retailer Ashish Gajjar has opened the first Go Local Extra store in Southampton, marking a milestone in Parfetts’ expansion in the south of England.
The new 1,600 sq.ft. Palmerston Road store opened shortly before Parfetts opened its first cash and carry depot in the region last week.
The heritage building, previously a local store catering mainly to students, has been converted into a modern c-store serving local residents, students and visitors.
A freshers’ campaign is scheduled for late September, alongside a food-to-go offer designed around Southampton FC matchdays and major events at the nearby park.
Ashish has over 14 years of experience in retail and six other stores in Southampton, with this being his first Go Local Extra fascia store.
Commenting on his new store, Ashish said: “Opening the store in this location was a great opportunity as the local community and student population were crying out for a store that could meet their needs.
“The store looks fantastic and truly reflects the community we serve. The layout makes it very easy to shop, which will help us grow the business. The feedback we’ve had from everyone has been overwhelmingly positive, which has made everything worthwhile.
The store boasts an extensive chilled range, a wide licensed section, international foods and a food-to-go lineup including Tango Ice Blast, Rollover Hotdogs and fresh coffee.
“The whole process has been seamless and I’m excited to build on this strong start by introducing more value promotions and expanding our offer,” added Ashish.
Guy Swindell joint managing director of Parfetts said: “Southampton is central to our southern growth strategy. Launching a Go Local Extra store alongside our first cash and carry depot here demonstrates our ambition. Ashish has created a superb store that shows the strength of the Go Local brand, and we’re looking forward to supporting more retailers across the region with our award-winning symbol group.”
Parfetts’ new 113,000 sq.ft. depot in Southampton supplies Go Local, Go Local Extra, The Local and Shop & Go fascias and retailers across the south of England.
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