Italian liqueur brand Disaronno has unveiled a series of five limited edition bottles to mark its 500th anniversary, set to hit shelves from October.
The Limited Edition Disaronno Originale bottles are available in 50cl (RRP) and 70cl (RRP).
The unique collection was designed to encapsulate five centuries of Italian passion, beauty and style, said the brand.
The anniversary designs - titled Passione, Bellezza, Dolcevita, Stile and Eleganza – add a “touch of elegance to any drinks cabinet” and are set to “capture attention on shelf and drive shopper interest” in the run-up to the key festive season, Disaronno said.
The amber-coloured amaretto liqueur was founded in 1525 and is now sold in over 160 countries, continuing to be a staple in cocktails and mixed drinks.
“The launch of our stunning Limited Edition bottles is the perfect way to round off an outstanding year for the brand. Our multimillion-pound campaign will be visible in-store, in-bar, and across ATL, social, PR, retail media to support a milestone year for Disaronno,” said Peter Dries, regional trade marketing director at Disaronno International.
“As we celebrate 500 years of heritage, we’re also looking firmly to the future, continuing to inspire consumers with timeless Italian style and taste.”
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