A celebration event has taken place to mark a milestone £2.2m in fundraising by Eurospar and ViVOXTRA stores in Northern Ireland for Cancer Fund for Children.
It was in fact a double celebration at the charity’s therapeutic short break centre, Daisy Lodge, as the retailer celebrated 15 years of the charity partnership, formed in 2011 and now the longest running for both the charity and Henderson Group which owns the brands in Northern Ireland.
Speaking at the event, Paddy Doody, sales and marketing director at Henderson Group - which owns the two store brands in Northern Ireland - said the partnership was unique and showed true passion and dedication from each and every retailer, staff member and shopper over the years.
He said: “Reaching this incredible milestone, just six years after reaching the million-pound target, speaks to the commitment of our Eurospar and ViVOXTRA retailers, teams and shoppers, who’ve made the Cancer Fund for Children partnership part of their daily life in-store.
“We’re very proud of the longevity of this partnership. It’s quite rare to have a corporate fundraising partnership that’s continued for 15 years, but it shows that measurable and lasting change means so much more than short term wins for all involved, most of all Cancer Fund for Children.”
Phil Alexander, CEO at Cancer Fund for Children, added: “We’re blown away to reach this incredible fundraising milestone and it’s a pleasure to have Anne and Daisy share their experience of support in recognition of the impact these vital funds have had.
As part of the celebration event, a new Enchanted Daisy Trail was unveiled, an all-new guided trail in the gardens of Daisy Lodge, which brings additional activities for young people to enjoy during their stay or visit to Daisy Lodge.
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