AG Barr partners with Jurassic World Rebirth to launch on-pack promo

AG Barr has launched an on-pack offer across its Barr Flavours range of soft drinks in collaboration with the upcoming film Jurassic World Rebirth.

The promotion offers shoppers the chance to win a holiday in Lisbon this June, featuring sea kayaking, a high-ropes adventure park and dinosaur caves tour.

Annette Yates brand director at Barr Brand said: “A third of shoppers are actively looking for on-pack offers and prizes. The last on-pack partnership on our Barr Flavours range saw a double-digit uplift in sales, bringing new shoppers into the category and brand, so we know just how profitable this opportunity could be for retailers.

”Jurassic World Rebirth is a film that we know our customers will love and is sure to be a huge cinematic hit this summer.

“As a top three carbonate brand in S&I, Barr’s core target audience of families accounts for 40% of the overall category, so the brand is well placed to help retailers drive incremental sales this summer.”

The on-pack promo will be backed by an outdoor and digital advertising campaign driving consumers to stores, said AG Barr.

“Retailers should use our impactful suite of PoS materials to create excitement and theatre at the soft drinks fixture,” it added.