All Dressed Up has announced a series of “significant new distribution wins” for its range of salad dressings.
The British brand, which says it’s on a mission to shake up the world of salads and sauces, has secured two new national listings for its fun and flavour-forward range including in Co-op.
From October, the retailer will take three of the brand’s four dressing skus - Everyday House, Miso & Sesame and Tahini & Lime. The RRPs are £5 per 250ml bottle), and the trio rolled out in 120 Co-op stores from 6 October. This will be followed by 213 Waitrose stores later this month.
October also sees the brand launch a fresh new look, which uses clearer copy to create greater stand out on shelf.
Born out of a desire to be different, All Dressed Up is the brainchild of Leiths trained chef, Tess Reed, who wanted to create a brand that would inject joy, energy and excitement into the salad and dressing space. Using all natural ingredients, the dressings are all refined sugar free, gluten free and dairy free.
Reed said: “With the support of Waitrose and Co-op we’re so excited to be able to take the business to the next stage, helping us not only grow distribution, but drive awareness and continue to bring new shoppers into the category.”
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