Following on from some successful marketing at the end of 2024, confectioner Monty Bojangles is increasing its investment for 2025, with the announcement of an exciting new partnership with Everyman cinemas.
Marking bold brand investment as part of its largest ever media campaign, the collaboration is set to be the brand’s longest-running partnership to date, with the full-film takeover spanning three months, and is live now for three months.
As part of the partnership, Monty Bojangles is pleased to present its first-ever cinema advert, along with a bespoke creative produced in partnership with Everyman.
The collaboration will see Monty Bojangles complementing the Everyman experience, with the brand included at multiple touchpoints across Everyman’s 49 locations nationwide. Guests will be able to enjoy an award-winning Monty Bojangles chocolatey truffle included alongside every hot drink served.
Sally Fenton, CMO at Monty Bojangles, sids: “We hold five brand pillars close to our heart - Wonder, Magnificence, Curiosity, Adventure and Playfulness. The Everyman experience is perfectly aligned with these, making this partnership a truly natural fit.
“We couldn’t be more excited to see our truffles sparkle on the big screen in two new cinema adverts - bringing a sprinkle of Monty magic to audiences across the country. With the winter months upon us, there’s no better pairing than a Monty Bojangles chocolatey truffle with a comforting hot drink, making the cinema experience even more indulgent.”
The collaboration will also be celebrated with a nationwide competition hosted on everymancinema.com, offering entrants the chance to win a luxury treehouse stay alongside a bundle of Monty Bojangles award-winning truffles.
No comments yet