Ben’s Original has announced a new purpose-driven partnership with BBC Children in Need, pledging £200k which will go towards supporting children and young people facing challenges in communities across the UK.
Sadly, 31% of children in the UK - around 4.3m - are living in poverty, according to Children in Need, and 2.7m are facing food insecurity. Ben’s Original says it’s proud to partner with BBC Children in Need.
The campaign begins with limited edition Pudsey Packs of seven bestselling microwave rice pouches including Golden Vegetable, Basmati and Spicy Mexican in Co-op and Nisa stores, among others.
This will be followed by awareness campaigns and fundraising drives, all revealed in the weeks building up to and following the charity’s iconic Friday night live show on 14 November.
Nick Reade, general manager for UK and Ireland at supplier Mars Food & Nutrition, said: “We believe food is far more than sustenance. It fuels our bodies, minds and connections – across tables and cultures.
“But unfortunately, for too many children across the UK, that isn’t the reality they face. Every child deserves the chance to reach their full potential. We’re proud to be partnering with BBC Children in Need, with Ben’s Original, to take meaningful action on the rise of poverty and food insecurity.”
For more information on the partnership and to donate and support its mission in tackling food insecurity across the UK click here, or scan the QR codes available on the packs in store.
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