Californian wine brand Barefoot is refreshing its core range with new packaging designed to deliver standout in the wine aisle.
The refreshed labels place Barefoot’s iconic footprint front and centre, brought to life through a more contemporary, colourful design that aims to deliver stronger shelf impact and instant brand recognition. The addition of taste descriptors on the front labels will enable shoppers to quickly navigate the wine fixture and make confident purchase decisions.
The redesign will be supported by a nationwide on‑pack promotion aimed at boosting shopper engagement and driving rate of sale.
Running alongside the packaging refresh and timed to coincide with the sunnier selling season, Barefoot is giving shoppers the chance to win a pair of designer sunglasses with an on‑pack competition in major grocery retailers across the UK. Shoppers can enter via unique codes found on neck tags, featured across Pinot Grigio, Sauvignon Blanc, Malbec and Merlot.
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