'Booming' cherry flavour trend inspires launch of WKD Cherry Ice

WKD has unveiled the latest addition to its range. WKD Cherry Ice is available in 70cl bottles (standard and £3.29 price-marked packs) and in 330ml cans, which will also feature in the brand’s mixed 10-pack format. The recommended retail price for the standard 70cl bottle is £3.38. According to SHS Drinks, the launch has been inspired by the “explosive growth” of cherry flavours across multiple drinks categories

The launch of WKD Cherry Ice is supported by in-store activations and digital campaign activity focused on driving awareness and trial.

Head of marketing at SHS Drinks, Scott Bell, said: “The cherry flavour trend is booming, and we have developed WKD Cherry Ice to put our own icy-cool spin on it. It’s fun, bold and bursting with flavour - exactly what WKD drinkers want. We know it’s going to be a big hit as the summer season kicks in.

“The addition of WKD Cherry Ice marks a further expansion of our portfolio and underlines both our commitment to the WKD range and the overwhelmingly positive consumer response to our recent innovations.”