Confectionery brand Mentos is expanding its range with the launch of Mini Mentos, a new individually wrapped treat-size format that brings the iconic rolls in miniature.
Packed in a sharing bag, the format is designed to “help retailers capitalise on growing demand for seasonal sharing confectionery and portion-controlled treats,” Mentos said.
Rolling out from July, the new sharing bags contain 18 individually wrapped rolls in four of the brand’s most popular flavours - Strawberry, Green Apple, Orange and Lemon.
Mini Mentos is looking to tap into the rising demand for confectionery formats that combine shareability with convenience, portability and value. The launch capitalises on growing appetite for portion-controlled treats, with each mini roll containing just 41 calories.
Suitable for vegans, Mini Mentos gives retailers an inclusive confectionery option that caters to a broad range of shoppers. The format “unlocks new consumption occasions and seasonal sales opportunities for the Mentos brand – from on-the-go snacking and sharing with friends, to trick-or-treating and key celebrations including Halloween and Eid,” it added.
Sarah du Plessis, senior brand manager for Mentos at supplier Perfetti van Melle, said: “Mini Mentos marks the brand’s first entry into the treat-size market in the UK, reflecting the growing consumer appetite for products that suit sharing occasions without compromising on portion control.”
The new 214g sharing bags carry an RRP of £2.75.
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