A new Ann Forshaw’s premium pasteurised 4% fat whole milk is now on the shelves of Spar stores across the North of England
The milk uses high quality fresh milk supplied from Clifton Dairies in Woodplumpton. The development marks the latest step in diversifying the Ann Forshaw’s brand into other dairy products from its internationally renowned yogurts, since its acquisition by James Hall & Co. Ltd.
Priced at £1.60 for a litre bottle, the new line has been launched in response to the resurgence of whole milk sales at tills and offers consumers a higher fat percentage than the minimum 3.5% requirement for whole milk.
Andrew Owen, head of trading for chilled and frozen at James Hall & Co. Ltd, said: “This is a fantastic development for the Ann Forshaw’s brand, moving it into a growing market area while providing Spar North of England customers with an instantly recognisable label renowned for its quality when buying their milk.
“When it came to sourcing milk for the new premium line, my first thought was to contact Clifton Dairies. The business is local and shares a similarly strong heritage for dairy products as Ann Forshaw’s, and it’s particularly pleasing two Lancashire family businesses have partnered to deliver this farm to bottle project.”
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