Nomadic is looking to kickstart a new category in chilled snacking with the launch of its Yogurt & Oat Bar.
The 28g bar (rrp: £1.50) has a soft oat base topped with yogurt and encased in a dark chocolate layer.
Billed as the first chilled bar of its kind in the UK, this format has been a staple of chiller cabinets on mainland Europe.
Described by Nomadic as “dessert in a bar and a lighter take on indulgence”, the Yogurt & Oat Bar only contains 134 calories, with the yogurt packed with gut-healthy live cultures.
Nomadic brand manager Jennifer Crew said: “We couldn’t be more excited with this launch; it’s a new category with massive potential that we’re delighted to create! Genuine variety in chilled snacking - especially in nourishing and convenient snacks - has been sorely lacking until now. Our always ‘on-the-go’ consumers now have another great choice from Nomadic.”
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