Rice cake brand Snack a Jacks has announced it’s shaking up its range with the launch of its latest flavour innovation - Lightly Salted Caramel.
With Snack a Jack’s Caramel Jumbo variant the brand’s best-selling flavour, this sweet new addition brings a fun twist to its Minis range, designed to “cater to evolving shopper tastes and broaden the brand’s flavour appeal,” it says.
The launch coincides with a striking new packaging redesign, featuring a fresh polka dot look that reinforces the brand’s playful, modern identity and boosts shelf standout.
Snack a Jacks’ new Lightly Salted Caramel is set to further capitalise on the healthy eating opportunity by appealing to shoppers seeking a sweet, better-for-you snack, containing 88 calories per serving while still delivering on great taste.
The new flavour will be available in two Snack a Jacks’ Minis formats, including the brand’s new 80g Grazing Bags and existing multipacks. The new Grazing Bags – which will also be available in Zingy Salt & Vinegar – are a convenient option to enjoy as a snack anytime, anywhere it adds.
Cynthia Finke, marketing director of permissible brands at supplier PepsiCo, said: “It’s no secret that consumers are on the hunt for products that balance their health needs with indulgence, and Snack a Jacks has already been delivering this to shoppers for some time.
“With the launch of our Lightly Salted Caramel flavour, we’re giving consumers even more snacking choices for when they’re looking for a better-for-you, sweet rice cake option. Combined with our bold packaging update that will ensure the brand stands out on shelf, we’re evolving our range to increase our relevance with modern day shoppers.”
Snack a Jacks Lightly Salted Caramel is rolling out across the grocery, convenience and impulse channels within the brand’s Minis range (5-pack, RRP £2) . The 80g Grazing Bag format is also available now, featuring the new Lightly Salted Caramel and Zingy Salt & Vinegar SKUs (RRP £2.25).
No comments yet