Richmond, part of Pilgrim’s Europe, has announced the launch of a brand-new on-pack promotion across its fresh sausages.
Now live and running until 12 January, the campaign is designed to reward loyal brand fans, drive new shopper engagement and support retailers in boosting sales over the winter months, it says.
The competition will run across Richmond’s popular range, including packs of eight and twelve Thick Pork Sausages, eight Roast Chicken Sausages, twelve Skinless Pork Sausages, twelve Thin Pork Sausages, and eight Meat-Free Sausages.
Shoppers will have the chance to win one of five main prizes, consisting of a £6,000 Travel Card by Inspire gift card plus £750 spending money, redeemable towards a holiday of their choice, in addition to hundreds of instant-win prizes, including Richmond-branded neck pillows and inflatable lilos.
To enter, consumers simply scan the QR code on one of over 10 million participating packs, complete a short entry form with their details, and upload both the product’s batch code and a photo of their purchase. Winners of the main prizes will be announced via prize draw, while merchandise winners will be revealed instantly upon entry.
The promotion is being supported by a high-visibility OOH campaign across the UK, with digital display banners at roadside, and POS locations all over the country.
Alongside this, the promotion is also backed by a £350k media spend, featuring dedicated social media content fronted by popular TV personality Cara De La Hoyde, who will star in a bespoke social ad to bring the competition to life and drive engagement.
Chris Doe, UK marketing and innovation director at Pilgrim’s Europe, said: “Richmond has been bringing families together around the dinner table for over 136 years. This on-pack competition is our way of rewarding shoppers while building further excitement for the brand in-store and online.”
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